NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CONTEST. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.THIS CONTEST IS OPEN TO RESIDENTS OF CANADA (EXCLUDING RESIDENTS OF THE PROVINCE OF QUEBEC) ONLY AND IS GOVERNED BY CANADIAN LAW. ENTRANTS MUST BE THE AGE OF MAJORITY IN THEIR PROVINCE OF RESIDENCE AT TIME OF ENTRY TO ENTER.. These Contest Rules apply to persons ("you," "your," or "entrant") entering the Guinness Black Lager Contest (the "Contest"). All references to "our," "us," "we," or "company" refer to Diageo Canada Inc. (the "Sponsor"), including its parent, subsidiaries, affiliates and associates.

  1. Contest Period
    1. The Contest opens at 12:00 p.m. Eastern Time ("ET") on Thursday July 16, 2013, and closes at 11:59 p.m. ET on Monday, September 23, 2013 (the "Contest Period"). Refer to Section 5 below for specific entry periods for the various prizes in this Contest.

  1. Eligibility
    1. The Contest is open to all residents of Canada (excluding residents of the Province of Quebec) who are the age of majority in their province of residence by the time of entry.

    2. The Contest is not open to directors, officers, employees, agents and representatives (and such individuals' immediate families (spouse, parent, child or sibling, regardless of where they live) and/or those domiciled with such individuals, whether or not related) of Sponsor, Traffik Group, or their respective advertising or promotional agencies, any independent contest judging organization, each of their respective parents, affiliates, subsidiaries, agencies, agents, representatives and/or advisors, any suppliers of materials and services related to this Contest or any of the liquor agencies, boards, commissions, branches, liquor retailers, alcohol beverage distributors/wholesalers and liquor licensees (including, but not limited to, bartenders and servers) ("Liquor Authorities"). The Sponsor, its advertising and promotional agencies, any independent contest judging organization, Traffik Group, the Liquor Authorities, the parent, subsidiary, affiliate and related entities of each of the foregoing and all of their respective officers, directors, owners, employees, agents, representatives, successors and assigns shall be referred to herein as the "Contest Entities." The Liquor Authorities are not connected with this Contest in any manner whatsoever, and are not liable in any way whatsoever in regard to any matter that relates to this Contest.

  1. Contest Entry

    1. No purchase or payment is necessary in order to enter or win, and a purchase will not improve your chance of winning. You must have a valid email address to participate. Online entry through the Site (as defined below) only; no other means of submission will be accepted.

    2. Enter online as follows Log onto the contest microsite at www.guinnessblacklager.com. After logging on, you must click on the "Enter Now" tab in order to access the contest at www.guinnessblacklager.com (the "Site") and complete the Contest registration form (the "Registration Form") in full, including your title, first and last name, email address, mailing address, and date of birth. All fields on the Registration Form must be completed. Once you have provided all of the entry information, click "Submit" and you will be entered into the Contest automatically. You may enter as often as you wish and each entry will be entered into all applicable draws depending on the date of entry (for example, if an entrant submits an entry on July 16, 2013, this entry will be included in the applicable Weekly Draw and the applicable Monthly Draw). Maximum of one Prize per person during this Contest (for example, if an entrant is selected as a potential winner of the applicable Weekly Draw, such entrant will not be eligible for any other prize during the Contest). Refer to Sections 4 and 5 below for prize details and specific entry periods for the various prizes in this Contest.

    3. Date of birth is collected solely for the purpose of confirming that entrants are eligible to enter, and will be used for no other purpose. Please see Section 6 below.

    4. Each Entry must be submitted separately by the entrant him or herself. Use of automated devices is prohibited; automated Entries (including but not limited to Entries submitted using any robot, script, macro or other automated service) are not permitted and may result in disqualification. The Sponsor's clock is the official time-keeping device to determine date and time of Entry.

    5. In the event of a dispute as to the identity of the person who submitted any entry, Entries must be, and will be deemed, made by the authorized account holder of the email address submitted at the time of entry. "Authorized account holder" is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. The potential winner may be required to show proof of being the authorized account holder.

  1. Prizes

    1. There are monthly prizes (the "Monthly Prizes") to be won consisting of the following:

      - Total of 3 Guinness Black Lager beer fridges (1 per month), valued at approximately $350 each

    2. There are weekly prizes (the "Weekly Prizes") to be won consisting of the following:

      - Total of 20 Guinness Black Lager coolers (2 per week), valued at approximately $30 each

      NOTE: no alcohol is part of any Prize in this Contest.

    3. The prizes must be accepted as awarded, are not transferable, cannot be substituted, and are not redeemable for cash or otherwise. The Sponsor reserves the right, in its sole discretion, at any time to substitute a prize (or component thereof) with another prize (or component) of equal or greater monetary value, as applicable. Sponsor makes no representations or warranties with respect to any Prize.

  2. Entry Periods, Selection of Winners and Notification

    1. Monthly Draws: A random draw (the "Monthly Draw") of all eligible Entries will be conducted at approximately 12:00 p.m. ET at the offices of the Sponsor's independent judging organization in Toronto, Ontario on the dates set forth below. Each Monthly Draw will select one (1) entrant as a potential winner of the applicable Monthly Prize. The entry periods and specific random draws for each Monthly Prize are as follows:

      Item

      Contest Open Date

      Contest Open Time

      Contest Close Date

      Fridge

      16-Jul

      12:00 am

      29-Jul

      Fridge

      30-Jul

      12:00 am

      26-Aug

      Fridge

      27-Aug

      12:00 am

      23-Sep

      Contest Close Time

      Quantity

      Draw Date

      11:59 pm

      1.00

      30-Jul

      11:59 pm

      1.00

      27-Aug

      11:59 pm

      1.00

      24-Sep

      Item

      Contest Open Date

      Contest Open Time

      Contest Close Date

      Contest Close Time

      Quantity

      Draw Date

      Fridge

      16-Jul

      12:00 am

      29-Jul

      11:59 pm

      1.00

      30-Jul

      Fridge

      30-Jul

      12:00 am

      26-Aug

      11:59 pm

      1.00

      27-Aug

      Fridge

      27-Aug

      12:00 am

      23-Sep

      11:59 pm

      1.00

      24-Sep

    2. The entrant selected in the Monthly will be notified within 20 days of the Monthly Draw at the email address provided by the entrant at the time of entry.

    3. To be declared a Monthly Prize winner, the selected entrant must first correctly answer without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered by telephone at a mutually agreeable time. The selected entrant must also complete and return a written declaration and release form provided by Sponsor (the "Declaration and Release Form"), as directed, and in the time period directed, acknowledging and confirming: (a) compliance with these Contest Rules; (b) acceptance of the Monthly Prize as awarded; (c) the release of the Contest Entities from any liability in connection with this Contest or the receipt, possession, use or misuse of the Monthly Prize or any part thereof; and (d) agreement to the publication, reproduction and/or other use of his/her name, image, likeness, biographical information, voice, statements and/or uploaded photograph without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner whatsoever, in connection with the Contest. In addition to the requirements set out above, the selected entrant may, before being awarded the Monthly Prize, be required to sign a document in a form acceptable to the relevant Liquor Authorities (based on location of winner), releasing such Liquor Authorities and its directors, officers, employees and agents from all liability of any kind in connection with this Contest, or occurring as a result of the Monthly Prize being awarded. Prize will be delivered to each confirmed winner within eight (8) weeks of confirmation of winning.

    4. Weekly Draws: A random draw (the "Weekly Draw") of all eligible Entries will be conducted at approximately 12:00 p.m. ET at the offices of the Sponsor's independent judging organization in Toronto, Ontario on the dates set forth below. Each Weekly Draw will select two (2) entrants as potential winners of the applicable Weekly Prizes. Each winner will receive one prize. The entry periods and specific random draws for the Weekly Prizes are as follows:

      Item

      Contest Open Date

      Contest Open Time

      Contest Close Date

      Cooler

      16-Jul

      12:00 am

      22-Jul

      Cooler

      23-Jul

      12:00 am

      29-Jul

      Cooler

      30-Jul

      12:00 am

      05-Aug

      Cooler

      06-Aug

      12:00 am

      12-Aug

      Cooler

      13-Aug

      12:00 am

      19-Aug

      Cooler

      21-Aug

      12:00 am

      26-Aug

      Cooler

      27-Aug

      12:00 am

      02-Sep

      Cooler

      03-Sep

      12:00 am

      09-Sep

      Cooler

      10-Sep

      12:00 am

      16-Sep

      Cooler

      17-Sep

      12:00 am

      23-Sep

      Contest Close Time

      Quantity

      Draw Date

      11:59 pm

      2.00

      23-Jul

      11:59 pm

      2.00

      30-Jul

      11:59 pm

      2.00

      06-Aug

      11:59 pm

      2.00

      13-Aug

      11:59 pm

      2.00

      20-Aug

      11:59 pm

      2.00

      27-Aug

      11:59 pm

      2.00

      03-Sep

      11:59 pm

      2.00

      10-Sep

      11:59 pm

      2.00

      17-Sep

      11:59 pm

      2.00

      24-Sep

      Item

      Contest Open Date

      Contest Open Time

      Contest Close Date

      Contest Close Time

      Quantity

      Draw Date

      Cooler

      16-Jul

      12:00 am

      22-Jul

      11:59 pm

      2.00

      23-Jul

      Cooler

      23-Jul

      12:00 am

      29-Jul

      11:59 pm

      2.00

      30-Jul

      Cooler

      30-Jul

      12:00 am

      05-Aug

      11:59 pm

      2.00

      06-Aug

      Cooler

      06-Aug

      12:00 am

      12-Aug

      11:59 pm

      2.00

      13-Aug

      Cooler

      13-Aug

      12:00 am

      19-Aug

      11:59 pm

      2.00

      20-Aug

      Cooler

      21-Aug

      12:00 am

      26-Aug

      11:59 pm

      2.00

      27-Aug

      Cooler

      27-Aug

      12:00 am

      02-Sep

      11:59 pm

      2.00

      03-Sep

      Cooler

      03-Sep

      12:00 am

      09-Sep

      11:59 pm

      2.00

      10-Sep

      Cooler

      10-Sep

      12:00 am

      16-Sep

      11:59 pm

      2.00

      17-Sep

      Cooler

      17-Sep

      12:00 am

      23-Sep

      11:59 pm

      2.00

      24-Sep

    5. The entrants selected in the Weekly Draw will be notified within 20 days of the Weekly Draw, by email provided by the entrant at the time of entry.

    6. To be declared a Weekly Prize winner, the selected entrant must first correctly answer without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered by telephone at a mutually agreeable time. The selected entrant must also complete and return a written declaration and release form provided by Sponsor (the "Declaration and Release Form"), as directed, and in the time period directed, acknowledging and confirming: (a) compliance with these Contest Rules; (b) acceptance of the Weekly Prize as awarded; (c) the release of the Contest Entities from any liability in connection with this Contest or the receipt, possession, use or misuse of the Weekly Prize or any part thereof; and (d) agreement to the publication, reproduction and/or other use of his/her name, image, likeness, biographical information, voice, statements and/or uploaded photograph without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner whatsoever, in connection with the Contest. In addition to the requirements set out above, the selected entrant may, before being awarded the Weekly Prize, be required to sign a document in a form acceptable to the relevant Liquor Authorities (based on location of winner), releasing such Liquor Authorities and its directors, officers, employees and agents from all liability of any kind in connection with this Contest, or occurring as a result of the Weekly Prize being awarded. Prize will be delivered to each confirmed winner within eight (8) weeks of confirmation of winning.

    7. Odds of being selected as a potential winner of any Prize in this Contest are entirely dependent on the number of eligible entries received during the applicable entry period for each prize.

    8. Inability to reach a selected entrant within a reasonable time following Sponsor's notification or failure by the selected entrant or any of his/her guests to complete, sign and return the Declaration and Release Form, or any other required documentation, within the time period required, or the return of any notification as undeliverable, or failure to provide proof of eligibility (if requested), failure of selected entrant to correctly answer the skill-testing question, or other non-compliance with these Contest Rules may result in disqualification of the entrant, forfeiture of the prize and selection of an alternate potential winner by random draw, who will be subject to disqualification in the same manner. This re-selection process may be repeated until the prize is awarded. If a Prize cannot be confirmed and awarded by October 8, 2013, the Prize will be forfeited in its entirety.

    9. If an entrant is selected to win any Prize, such entrant will not be eligible to win any other Prizes (maximum of one Prize per person during this Contest).

  1. Personal Information

    1. Sponsor and its authorized agents will collect, use, and disclose the personal information you provide when you register and enter the Contest for the purposes of administering the Contest and Prize fulfilment. By entering this Contest, you consent to such collection, use and disclosure of your personal information. You may also be offered the opportunity to receive additional communications from Sponsor about its products, and upcoming contests and promotions. You will only be contacted for these purposes if you consent to receive such communications at the time of entry. Entrants who opt-in to receive such communications may opt out at any time. By entering this Contest, you consent to the collection, use, disclosure and management of your personal information for these purposes and as otherwise described in Sponsor's privacy policy located at www.guinnessblacklager.com. The Site is hosted on servers in the United States, and the personal information you provide may therefore also be subject to the laws of the United States.

    2. By accepting any of the prizes, the winner consents to the use of his/her name, address (city and province), photo, image, likeness, biographical information, voice, and/or statements relating to this Contest, without further compensation or authorization, in any advertising and publicity in any form or media, whether now known or hereafter developed, including but not limited to the World Wide Web, at any time or times in perpetuity, carried out by the Sponsor or any related entities thereto in connection with this Contest.

  2. Limitation of Liability

    BY PARTICIPATING IN THIS CONTEST, ENTRANTS AGREE THAT CONTEST ENTITIES HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY CLAIMS, INJURIES, LOSSES, DAMAGES, COSTS OR EXPENSES OF ANY KIND (INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES) TO PERSONS OR PROPERTY, INCLUDING PERSONAL INJURY OR DEATH, ARISING OUT OF OR RESULTING FROM: A) ENTRY OR PARTICIPATION IN THIS CONTEST OR ANY CONTEST-RELATED ACTIVITY, INCLUDING ACCESS TO AND USE OF THE SITE, OR B) ANY CLAIMS BASED ON PERSONALITY OR PRIVACY RIGHTS, DEFAMATION OR MERCHANDISE DELIVERY OR C) AWARDING, RECEIPT, POSSESSION, USE OR MISUSE OF ANY OF THE PRIZES. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, therefore such exclusions may not apply to you. Contest Entities make no warranty or guarantee with respect to any part of the Contest or the prizes.

    Without limiting the foregoing, the Contest Entities shall not be responsible for: (a) any incomplete or inaccurate information that is caused by users, or by any of the equipment or programming associated with or utilized in the Contest, or by any technical or human error which may occur in the processing of submissions in the Contest; (b) lost, interrupted, or unavailable network, server, service provider, on-line systems, telephone networks or telephone lines, or any other connections; (c) the theft, destruction, loss or unauthorized access to, or alteration of, Entries; (d) any problems with, or malfunctions or failures of, telephone networks or lines, computers or computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; (e) garbled transmissions or miscommunications; (f) failure of any e-mail to be received by or from any independent contest judging organization or Sponsor for any reason, including but not limited to traffic congestion on the Internet or at any website or combination thereof or technical incompatibility; (g) damage to a user's computer equipment (software or hardware) occasioned by participation or downloading of materials related to this Contest; (h) printing, distribution, programming or production errors, and any other errors or malfunctions of any kind, whether human, mechanical, electronic or otherwise; or (i) technical, pictorial, typographical or editorial errors or omissions contained herein.

  1. General

    1. By entering this Contest, you consent to these Contest Rules and agree to be bound by them and the decisions of the Sponsor, which are final and binding in all matters related to this Contest. Failure to abide by the terms and conditions of these Contest Rules will disqualify you from taking part in the Contest, and any and all of your the entries may be deemed invalid. No correspondence will be entered into except with selected entrants. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor - including, without limitation, government issued photo identification) to participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsor in a timely manner may result in disqualification. This Contest is subject to all applicable federal, provincial and municipal laws and is void where prohibited.

    2. Sponsor reserves the right to terminate or amend this Contest, or these Official Rules, in whole or in part, at any time, without prior notice for any reason, including, but not limited to, any factor interferes with its proper conduct as contemplated by these Official Rules, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, programming errors, or technical failures. In such an event, Sponsor shall not be in breach of these Contest Rules, nor liable for delay in performing, or failure to perform, any of its obligations under these Contest Rules, if such delay or failure result from events, circumstances or causes beyond its reasonable control.

    3. ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of this Contest or the Site; to be in violation of the terms of service of the Site; to be acting in violation of these Contest Rules; or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

    4. Proof of submission will not be accepted as proof of delivery or receipt by Sponsor. All entries become the property of Sponsor and none will be returned or acknowledged. All entries are subject to verification at any time. Automated Entries (including but not limited to mass entries, entries submitted using any bot, script, macro or contest service), copies, third-party entries, facsimiles and/or mechanical reproductions are not permitted and will be disqualified.

    5. These Contest Rules constitute the entire agreement between you and us in relation to its subject matter. In the event of any discrepancy or inconsistency between the terms and conditions of these Contest Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to: the Registration Form, Site, and/or point of sale, television, print or online advertising; the terms and conditions of these Contest Rules shall prevail, govern and control. Sponsor reserves the right to correct any typographical, printing, computer programming or operator errors. To the extent that software is available through the Site, such software may be subject to a license agreement that is distributed or included with such software and you agree to abide by the terms and conditions of any such license agreements.

    6. The failure by the Sponsor to exercise or enforce any right or provision of the Contest Rules shall not constitute a waiver of such right or provision. The invalidity or unenforceability of any provision of these Contest Rules shall not affect the validity or enforceability of any other provision. If any provision of the Contest Rules is determined to be invalid or otherwise unenforceable, then the Contest Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. Should the winner make any false statement(s) in any document referenced above, the winner will be required to promptly return to Sponsor his/her prize, or the cash value thereof. We may cede, assign or otherwise transfer our rights and obligations in terms of these Contest Rules to third parties for the purposes of administering the Contest.

    7. To the extent possible under prevailing local law these Contest Rules and any and all disputes and claims arising out of or in connection with the competition or the Contest Rules shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein.


PLEASE DRINK RESPONSIBLY.